I'm adding a bonus post today because of the news that GM will be offering a money-back guarantee on their cars. I'm filing this under the heading of "What are you thinking?"
A few years back, when Hyundai was dealing with quality issues, they wanted to reassure their potential customers, so they created the longest warranty in the biz. There was some risk to this (if they hadn't fixed their quality, the cost of warranty work could bankrupt them), but it accomplished what they set out to do. People were more willing to take the risk on a Hyundai, because they saw that the company was standing behind it.
The GM guarantee is different. It's a 60-day guarantee, so if things break after that, you're still using the same warranty you had before (which, to be fair, is quite good). And interestingly, I can't find any details on the guarantee, so I don't know what conditions have been put on it. It's not mentioned on the corporate website or any of the brand websites, that I can find.
I'd be very surprised if this really changes anyone's mind about buying a GM product. Most of what you can learn in 60 days, you can learn from a decent test drive, so most people aren't going to go to the trouble of financing a car, only to return it in 60 days. Now if they offered a 60-day test drive BEFORE you buy...
Friday, September 11, 2009
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